![]() Now, we’re seeing more and more creators sidestep into the musical spotlight with debut singles on a scale of one hit wonder to popstar in the making, from the likes of Hype House member LILHUDDY, Nessa Barrett, jxdn, Dixie D’Amelio and Tayler Holder. In an official capacity, look no further than the D’Amelios, TikTok’s first family, and their partnership with Epic Records (a subsidiary of Sony), paid to promote the archive. Cheers, TikTok teens, for the lunch money.and millions upon millions of streams. The relationship between influential TikTok creators and the success of a new release is undeniable: Zoi Lerma’s choreography for BENEE’s “Supalonely”, Haley Sharpe for “Say So” and Keara Wilson’s “Savage”. Following the phenomenal success of “Savage” by Megan Thee Stallion, “Say So” by Doja Cat and “Lottery (Renegade)” by K CAMP, TikTok has established itself as the unrivalled domain for career-defining bangers. If 2020 belonged to TikTok, it was also the environment in which the ~TikTok musician~ began to blur the line between industry ingenue and certified rising star. “Obsessed” was unleashed on the world on Thursday and our gal has already garnered 7.2M views on YouTube for the music vid which we INSIST you watch. Not to mention Addison’s debut is produced by superstar team Benny Blanco, Blake Slatkin and Ryan McMahon. There’s some deep foreshadowing here tea drinkers if ever we saw it. The irony wasn’t totally lost on us that Addison’s first viral moment on TikTok happened when Mariah Carey found the video of Addison and her mom Sheri dancing to her own song “Obsessed” and “liked” it. Addison really said: dw sis, Bible, I’ve got u. Enter: Kourtney Kardashian, Addison’s pal, who will also star in the upcoming Netflix movie, who picked up the rights for north of $20M □. And she’s bringing someone else in for the ride. #BAD BLEEP ADDISON RAE SONG MOVIE#In September last year Addison announced her acting debut in a remake of the 90s teen movie She’s All That. But go off and say that influencer marketing is dead □☕️ The stats are out: Rae generated $4.26 million in Media Impact Value for American Eagle over a six-month period. Shortly after announcing Item Beauty, Addison also partnered with American Eagle as the new face of American Eagle's #AExME Back to School campaign. A beauty line so fresh, so clean, and so close to Gen Z hearts, fans have been lapping up the goods anywhere they can. A mere month later Addison added two new title strings to her bow: Co-founder and Chief Innovation Officer of Item Beauty. Who else has an exclusive with Spotify? Well, HRH Harry and Meghan ofc – rubbing shoulders with royaltie$. Dropping days after our first Addison dispatch, our bad bleep and her mama, Sheri (aka □□□) signed an exclusive partnership deal with Spotify, for a tell-all poddy. Let’s dive in:Įnter the Addison Rae empire: From TikTok to mic drop Our bad bleep earned a cool estimated $5M USD last year and looking at how 2021 is stacking up so far, we’re betting she’s about to extend that well into double digits Ms. Addison Rae was crowned Forbes’ Highest Earning TikToker in 2020 for good reason folks. Now she’s cashing out her hard earned social coin in more ways than one – and we’re not talking Cameo, NewNew or PearPop monetization. Her secret sauce? Addison has kept herself firmly top of mind in the zeitgeist, capitalizing on every internet moment since joining TikTok in July 2019. Spotify streams □ 1.1 million (watch this space) Rest assured, she’s here to stay.”īaddie Adi’s numbers speak for themselves: “This TikTok powerhouse isn’t a social empire waiting to happen, she’s *been* making those money moves while we watch, in real time, as she dances her way into the celebrity canon. Just in case you’d forgotten □, we said: ![]()
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